Are you a cafe owner? Are you trying to find what makes your establishment stand out from the rest? Do you feel there are some items that may be missing from your customers’ experiences? Has it been difficult to keep up with the more corporate establishments that seem to have all the kinks ironed out? Well, whether you are a cafe owner, or if you are reading this and you are a frequent cafe customer and want to know what makes a good cafe great, here are a few things every cafe should have.
Duh. The reason everyone is coming to your establishment is that you sell the best coffee in town. But do you? Unless you are going to coffee farms and growing everything yourself, you depend on already established brands to bring your customers through the door. Pick a brand that has a lot to offer with great quality. The Lavazza coffee range of products is a great example. A popular brand will have more consistent products that will always come out tasting great. These companies may also supply you with the machinery necessary, which saves you a huge cost. The more consistent the quality, the more consistent your client base.
No one wants to sit in a crowded room without music. Without music, your cafe will sound more like a cafeteria. Music is the most essential ingredient to setting the best vibe for your cafe. Choose how you want your customers to feel when they are visiting. If you find a lot of people work from your cafe, a bit of an uptempo vibe will help keep them motivated. If later in the day people are just hanging out and enjoying the scene, something more mellow may be in order. Either way, your customers will notice and your place will be the best vibe in town.
Not every cafe has to have a full menu. Sometimes, people are just looking for a quick pastry or sandwich while they work or while they are travelling throughout their day. Have a nice variety of pastries throughout the day that is not only fresh but different. Donuts, scones, and danishes are always great and can come in different flavours. Having sandwiches on croissants helps utilize the pastry throughout the day. Keep it simple. That way you can spend more time making it delicious and everyone’s favourite place for good food.
No one wants to feel crowded. No one wants random people looking at their computer screen. Big common tables are not going to cut it if someone wants space and privacy. Make sure you have your tables set out so that people can feel safe and feel comfortable. Larger parties can always move tables together, but for the freelance worker, privacy is key. Make sure your decor is on point and fresh to keep everyone inspired while they work. A place of inspiration will always see a great number of people.