AD | It is clear that the Covid-19 pandemic has accelerated the shift from the ‘heavy’ makeup looks of the 2010s. Heavy looks championed by celebrities and influencers like Kylie Jenner and James Charles. Now a more natural and ageless beauty focus is favoured.
While K-beauty has been flying the flag for flawless skin and rejuvenating skin treatments for a few years, more time spent at home has certainly sparked a drive for better skincare habits and less labour-intensive makeup routines.
Beauty from the 1980s to 2020s
A spokesperson for Transform Hospital Group explained:
“In the 2010s, there was a much greater focus on lip fillers, rhinoplasty, and facelifts – procedures that can alter the shape of your facial features for a more dramatic look. And while these treatments continue to be popular, we’ve also seen a lot more demand for skin rejuvenation procedures in the last 12 months too.
Having flawless skin is fast becoming a status symbol – a sign of natural beauty. But it can take quite a bit of work to maintain a ‘perfect’ complexion! Treatments such as HydraFacial’s and derma roller, which are designed to brighten and hydrate skin for a healthier and more glowing complexion, can largely replace heavy face makeup over time – if your skin is flawless, why cover it?”
The 2020s saw the rise of flawless skin and barely-there make-up. With the added influence of the pandemic, people have been forced to stay inside. So, with less time ‘going out’ the focus has been mainly on skincare rather than makeup.
In the 2010s, dramatic and heavy make-up with full lashes, contouring and highlighting to “fake” a dewy complexion were the trend. Lip fillers, nose surgeries and facelifts were becoming more popular. Plus, procedures that change the shape of your face were on the rise.
The 2000s & 1990s
The 2000s saw the rise of celebrities like Britney Spears, Christina Aguilera and Paris Hilton. Hence, this meant that the fashion was feminine but not quite “statement” makeup, blue eye shadows and glossy lips. This contradicted the looks of the 90s. Which were fresh-faced but with smudgy eye make-up and burgundy lips. Nose surgeries were also the main alteration of the 90s.
The 1980s saw the first lines of anti ageing skincare, with collagen being cited as a wonder ingredient. Think Debbie Harry and Madonna as the main influencers of the time.
What is your favourite trend and what would you like to being back?